Digital painting
Copywriting
UX/UI
Objective | The project objective for The Butcher was to raise awareness about the current socio-political crisis in Nicaragua, while providing a way for people to express themselves in a safe space that allows Nicaraguan and U.S citizens to share news, art, and information about the current crisis which started back in 2018.
Concept | With the intention of motivating people to speak up against the human rights violations in Nicaragua, the concept for The Butcher was inspired by the censorship of free speech and attacks that people have endured throughout the past years, with the intention of telling the stories of people who have suffered.
Theme | Particularly focusing on street art and guerrilla campaigns, The Butcher adopts a thematic resembling graffiti used to speak out in favor of those who cannot speak for themselves. This campaign seeks to show visuals that display the urgency of the matter while displaying art in a way that speaks to the emotions of the viewers.
