Johanna Torres

Brand | SoulBee Honey is a  brand specialized in providing honey-based powders to consumers who wish to replace sugar, while promoting a new and healthy way to sweeten foods and drinks.

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Design focus | With the intention of bringing a fresh new look and feel to the brand, I was tasked to create multiple banners for the Amazon storefront and website, as well as re-designing the content on the back of each product package. Inspired by nature and organic elements connecting to honeybees and plants, the visuals for SoulBee are meant to evoke a joyful feeling. Bright yellow and orange hues are predominant throughout the branding in order to maintain a cohesive aesthetic that matches the company's mission and desired look.

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