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Illustrations

Copywriting

UX Design

Objective | The project objective for Roots Market was to create a cooperative market located in St. Augustine, FL, where people are able to grow their crops at home and sell them at the market through consignment sale agreements; while promoting the harvesting of healthy food for everyone in the community.

 

Concept | With the intention of connecting people within the city of St. Augustine; the concept for Roots Market was inspired by the intertwining of roots in plants with correlation to neighborhoods and how citizens are connected to each other through the experiences they share, as well as the food they consume.

 

Theme | Particularly focusing on organic materials and plants, Roots Market adopts a visual treatment resembling elements found in nature such as patterns, flowers, roots, leaves, etc. With the goal of creating an organic, and playful brand that will entice community members to join Roots.

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