Packaging

Painting

Copywriting

Objective | The objective for Poirot Vineyard was to package a series of three wine bottles in an outer container reflecting the concept for a small batch including Rosé, Merlot, and LeBlanc wines while making the package interactive.

 

Concept | With the intention of emphasizing the playfulness of detective stories; the concept for Poirot was inspired by 18th century crime fiction, depicting characters such as the detective, killer, and victim. The concept approaches this scenario from the perspective of animals represented by these three characters in fiction while adding a twist where the characters (fox, hound, and rooster)

hunt each other.

Theme | Particularly focusing on Victorian style, Poirot Vineyard adopts a thematic resembling elements found during this era; including gold ink ornaments, patterns, and typographical treatments with elaborate details.

The goal of this visual approach was to have the illusion that these three characters come straight from a crime fiction story. 

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