Brand | RxLocal empowers patients to stay connected with their pharmacy through technology. Our goal is to show patients that the most elegant and convenient solution can be found in their local independent pharmacy. RxLocal offers a variety of tools and services to enhance the patient experience and make it easier to receive care locally.
Social Media Management
Trade Show Materials | Pharmacy Development Services (PDS) Annual Conference.
Every year independent pharmacy leaders join at the PDS Annual Conference to meet with great thinkers in the pharmacy industry to learn about best practices and actionable ideas that pharmacists can then take back and implement in their pharmacies. As one of the conference sponsors, PioneerRx provided materials to promote the RxLocal Pharmacy Finder for communities pharmacies to join the directory and for patients to start using their services.
DELIVERABLES INCLUDE:
↳ Meterboards
↳ Flyers
↳ 1 Minute Commercial
↳ Social Media campaign
↳ 1 Page Book Ad
↳ Trade Show Booth
Flyers
Meterboard
1 Minute RxLocal Pharmacy Finder Commercial
Trade Show Screens
Trade Show Booth | NCPA 2021 & PDS 2022
Final Trade Show Booth
Brainstorm & Ideation
RxLocal Brand
Our design team at PioneerRx collaborated on brainstorm sessions before PDS 2022 to drive the message across with a campaign that presents RxLocal as an aid for pharmacists to find more patients, provide better services and take their pharmacies above and beyond traditional practice.
CONTRIBUTIONS:
↳ Layout design
↳ Animation
↳ Illustrations and branding
↳ Web Design
Web Design | www.rxlocal.com/pharmacist
SITE NAVIGATION:
↳ RxLocal Patient Suite
↳ RxLocal Pharmacy Suite
↳ Pharmacy Finder
↳ Partner Network
↳ Vaccine Scheduler
↳ RxLocal Mobile App
Built in Webflow, the RxLocal site is divided in two sections, the pages targeting pharmacists, and another one for patient resources. Our goal from a design stand point was to create a user-friendly platform that answers every question a pharmacist and/or patient may have about the features of the mobile app or other services offered by RxLocal.
ILLUSTRATION SET & ANIMATIONS IN AFTER EFFECTS
After working on the layout and illustrations for each page, I took the graphics into After Effects and animated them to give each section a fun and approachable feeling that suits the RxLocal brand. Then, I exported each file using the Bodymovin plugin and uploaded them to Webflow as Lottie files animations.
